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Privacy Policy

About us

Sponge Cakes Ltd is a company registered in England and Wales (“we” or “us” in this policy).


At Sponge we take your privacy and data security seriously. The following describes how we collect and process your personal data.

The data we collect

We try to collect only enough personal information to fulfil your order and to monitor the performance and health of our website.

This includes:


Our website uses cookies to collect information. Cookies are small data files stored on your device in order to ‘remember’ you. We use cookies primarily to hold a reference to your ‘shopping basket’ as you move around the site, but also to enable you to log in to your account. Our website relies on the use of cookies in order to facilitate a purchase.

Google Analytics (more information below) also uses cookies for the delivery of its service. Details on their use of cookies is available here:

Stripe, one of our payment processors, may also set cookies. Details on their use of cookies is available here:

Google Analytics

We use a third party service, Google Analytics, to log information and details of visitor behaviour. We do this to try and improve the website for our visitors. You can view Google Analytics’ privacy policy here:

You can revoke your consent for collection of this data by clicking here. If you clear your cookies you may need to re-enable this opt-out.

For further privacy protection, we also enable IP anonymisation. For more information about this visit the following link:

Facebook Pixel

We use a third party service, Facebook Pixel, to help us measure the effectiveness of our Facebook advertising. Facebook’s privacy policy is available here:

If you wish to revoke your consent for this tracking you can visit the following link:

Email Marketing

We use a third party service, Campaign Monitor, to deliver our email newsletter. Campaign Monitor collects statistics around opening of email and link clicks to enable us to monitor and improve our email marketing. Campaign Monitors’ privacy policy is available here:

You can opt out of our email marketing at any time using the unsubscribe link at the bottom of all messages or by getting in contact with us here.

Service Providers

We share only essential items of your personal data with carefully selected service providers in order to process your order. Order particulars will dictate which of these we will send your details to or not. Here is a breakdown of our providers, what personal data we share with them and why:


What information we share: Email address, contents of emails.

Why: To be able to reliably send you order related email.

Privacy Policy:

Royal Mail

What information we share: Recipient name, delivery address, email address, mobile phone number (if supplied)

Why: In order to fulfil your order and to send you delivery notifications.

Privacy Policy:

Access to your personal information

You are entitled to view, amend or delete the personal information that we hold. Please contact us here in order to make a request.

This policy was last updated 09/05/2018